# Advanced E-mail Editing Capabilities

## Intro

There are a few advanced options you can use with our e-mail editor, using HTML. In this page we will demonstrate some of them:

In the campaign editor you can edit the e-mail's subject, content and a call to action that leads to your Appstore/Google Play link.

![](https://3305729690-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LMC9-95h4Q1CvHx7JAZ%2F-LdrSwdgNi4LcKXChoYG%2F-LdriqmKQM0hKBa-hY3b%2Fimage.png?alt=media\&token=45847830-5f73-4521-b944-a0e90b73504c)

However, you can add a few more advanced options by clicking on the "Code View" button.

![Code view button](https://3305729690-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LMC9-95h4Q1CvHx7JAZ%2F-LdrSwdgNi4LcKXChoYG%2F-Ldrx1EAIkkAonFrTfdH%2FCodeView.jpg?alt=media\&token=e4903076-97ab-4d4d-939d-6f1dac83664c)

After clicking, you'll be able to edit in HTML view:

![Code view](https://3305729690-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LMC9-95h4Q1CvHx7JAZ%2F-Ldsq83K2LBbNXrHVr7Z%2F-LdsqXQ5xfuwXwUA0jme%2Fimage.png?alt=media\&token=2583ae79-3ca9-4fa3-9154-8070d7e87f7e)

## Adding a Hyperlink

A hyperlink is used to direct the user to another page, while not displaying the link.

The format is:

\<a href="\[address of the page you want to link to]">\[Text to be displayed]\</a>

For example, if I want to link to Appfront's website, which address is[ ](https://www.appfront.ai/)<https://www.appfront.ai/>, I'll enter:

```
<a href="https://www.appfront.ai/">Appfront's Website</a>
```

And in the e-mail it will look as followed:

![](https://3305729690-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LMC9-95h4Q1CvHx7JAZ%2F-Ldsq83K2LBbNXrHVr7Z%2F-LdssFnJL7bSIbBGA-r9%2Fimage.png?alt=media\&token=c28edb78-8ba1-4837-9618-747a99d82231)