# Creating Campaigns

There are few types of campaign that can be created:

### On Demand / Compensation Campaigns

An "On demand" campaign allows you to create in advance a coupon or campaign, and send it to an individual user(s) each time. This is very useful for compensations, and regular coupons to be sent when needed.

{% content-ref url="/pages/-LNAJbpjHwTp3m-f6I2a" %}
[On Demand / Compensation Campaign](/portal/campaigns/on-demand-campaign.md)
{% endcontent-ref %}

### Social Campaign

A "Social Campaign" is a one time campaign, meant to be sent to a large number of customers. This is useful for a specific promotion (eg. 50% off your first pizza all week).

{% content-ref url="/pages/-LNAJSS\_tGCnsQMbWjjG" %}
[Social Campaign / Marketing](/portal/campaigns/social-campaign.md)
{% endcontent-ref %}

### Life Cycle Campaigns

Life-Cycle Campaigns are trigger based, continuous, and reward customers with coupons for various events throughout their customer timeline. The life-cycle campaign system supports several types of events or triggers.

{% content-ref url="/pages/-LNAHkripA8JNFZvwMEz" %}
[Life Cycle Campaigns](/portal/campaigns/life-cycle-campaigns.md)
{% endcontent-ref %}

### Setting up Coupon

Already know how to create a campaign but you are not sure how to set the coupon? then go right to coupon creation.

{% content-ref url="/pages/-LNAKcmhsqaa3mz12\_RL" %}
[Setting Up a Campaign & Coupon](/portal/campaigns/setting-up-a-campaign.md)
{% endcontent-ref %}


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