Online Ordering
During the years we have seen many different ways of setting up online ordering, and we think we have pretty much found the right way to drive high conversion, meaning higher traffic, and as a result, more orders! from your website. In general, make sure the online ordering button is visible immediately to your customer, can be located and clicked with the fewest steps possible.
Best Example #1:
You can't miss it! Order Online X 3 times!
Best Example #2:
The following code should be embedded to a button:
<a href="http://YOURRESTAURANT.appfront.ai/?openSignup=true" target="_blank">Signup</a>
(please ensure to edit the field "YOURRESTAURANT")
Desktop version -
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Mobile version -
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You can set up 2 different home page - one for desktop and one for mobile.
Desktop, home page:
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Mobile, Home page:
For more info about images - please find here:
Store photo is something that is very important - to make sure the customer recognize once he comes to the store.
Location Photo:
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Same here, an option for Mobile and option for Desktop
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All menu item photos are uploaded from the POS direct and synced automatically from the POS.
Directly from the POS.
Upload all menu item descriptions from POS directly.
Your brand logo will appear in a few different places:
Order receipt:
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At Appfront we also have the capability to align the platform's fonts with your brand fonts! In order to update your fonts we will need you to supply us the fonts (you need to buy them) or, the recommended option, is to send us a link to adobe fonts' library (see below)
Your designer is probably familiar with Adobe Kit (should look something like this - https://use.typekit.net/12345.css​9:31), but if not, you can use the following links:
There are a few places we can modify the fonts on the platform
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You have the option to brand your email receipt as well.
As desribed previous section in the logo section.
This is basically don automatically. If you do have photos for menu items on the platform, Appfront will pull those photos automatically, and will print it in the email receipt.
We can customize the name and the email the receipt is sent from. (*with additional cost)
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For all image rewuirements - dimensions etc, please go here:
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This section will cover the different menu structure capabilities we support in our platform (that we had the time to write about).
We have a very cool animation the prevent to add customers more modifiers in a modifier group. In the following example, the customer allowed to choose 3 modifiers:
Once the customer choose 3 modifiers, all other options, become unavailable:
Our system synced automatically, the only thing you should do is make sure the set up in the POS defined as follows:
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Appfront pulls the information directly from the POS, for example, Toast:
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Choose the amount of modifiers (specified number), using the [+] and [-].
You can also limit the max selection for all group, in this example, 12 cookies.
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Once you set it up - our system will be synced automatically
In this guide, we will learn how to configure allergens for your business and how to add them to a menu item. Allergens can be configured and view on the menu item level, and will be presented next to each item.
IMPORTANT - Appfront Do not take any responsibility for any issue that might come up with your customers.
Once you set up the Allergens on Appfront portal, the customer will see that in a few places on the platform.
Allergens Menu:
Once you click on this button, a pop up with all allergens icon and description will be appear to the customer. Icons and descriptions it's something that you add by yourself on Appfront portal.
Allergens are general and will be available to configure for every menu item. In order to create a new allergen, you will need to give it a title and a description (optional). The title will be used to describe the allergen icon to the user in the allergens info list in the app. Further description is optional.
The tag is something unique for each allergen and can be used to substitute the icon in textual names within the modifiers and toppings - once you set a tag you cannot change it, so think about a good tag to describe the allergen. A tag has to be wrapped in [ ]. In order to add the icon to a modifier name - you can define an allergen of Gluten Free with the tag: [GF] and change the "Gluten Free" modifier to : "Gluten Free [GF]" and this will result in the following presentation:
In the image category, you will need to upload an SVG file for the allergen.
Add the title, Description, Tag and image and press "save".
One you added an allergen, it will be added to the list:
Now that we've added an allergen to our list, we will review how to add them to the actual menu item. So first we need to go to our menu (App Menu tab on current page). We will choose our item from the categories and click edit. You will see now, an allergens category on the menu item. When clicking on it, a list opens up of all the allergens that we just configured. You can choose the allergens that are applicable for this menu item, add them and click save.
Congratulations! You've learned how to add and configure allergens for your business, you should be able to see the change in about 15 - 30 min.
You should only add Tags, and it will happen automatically
In order to correlate between WHOLE toppings and HALF toppings, the Appfront menu sync process makes connections according to names.
In cases where your toppings show up with only whole toppings, please check the names of you toppings - many times the names in the Whole and the Halves are different:
In order to control the order of the modifier groups position / order, you will have to access the Appfront back office. Please see the following example:
Group 1:
Group 2:
Under the Appfront back office, locate them menu item, under menu section:
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Drag and Drop:
Click here
See link to Video:
​https://www.loom.com/share/7b106902ee7d40ad9ab9be6cc9503502​
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First of all, using master menu for multi unit chains this is probably the best thing to do. Appfront platform support different types of menu level. All stores can have one unified menu, or multiple menus, one for each store. The master menu functionality meaning is that all stores share the same menu items ids.
Different stores can still have different pricing for same menu items, but share the same ids.
Each stores also might have different menu items (for example - some can have beers and other not)
But for all shared menu items - there are share menu items ids.
Very important - with master menu, when you update one menu for specific store, you must push update all other menus to avoid possible out of sync solution.
Bad example - need to publish all stores:
There is an option to turn On/Off category visibility on demand.
Locate the category and click on edit (hover the category with your mouse)
Just toggle on/off -
Appfront allow you to change the menu category order. This should be done from the Appfront back office. The main reason for that is that sometime, you would like to have one order in the POS and other at Appfront platfrom.
Please go to menu section under configuration:
In case of chain - Filter the right view according to the location:
This is an important step! - you need to make sure you are looking at the right menu if its not centralized / Master menu solution for all chain
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The only thins you should do now is to "drag and drop" the menu.
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Once completed - you should wait until the next sync (~30 min) - executed.
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Appfront platform support almost any possible pricing structure, from basic to advance/complex options.
Each location/store might have multiple delivery zones. You can create different price for different zones and the set up will be under the location page.
Go to the location page:
Look for "Delivery Areas" and press edit
You can set up a fixed price for delivery
You have the option to have flexible price, that change according to the order check size, with different ranges.
Click on "Add" advnce price:
Add range:
Done
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In order to set up free delivery the only - Go to - location edit:
All orders above $30 will be free
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External means a company that AppFront is not fully Api integrated (Currently we integrated with Doordash Drive and Postmates. Read more about this integration here:
If you would like to add External company. you should do the following:
Go To:> Configure> > Locations> > Edit> > > " Add More Senders"
Every email that you will add here will receive the every order
Click and add the email:
In order to mark a a category as alcoholic, which will force the dasher to capture photo ID at dropoff, you can select the "Contains Alcohol" tag within the alcoholic category.
Once this tag will be selected, each delivery that contains alcohol will be flagged by passing: "contains_alcohol": true to DoorDash.
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In order to disable serving option you'll need to check "Hide this serving option"
In order to disable a serving option in a particular location, click the "Unavailable in" field inside the serving option and select the location(s) you'd like to remove:
You can edit your serving option name. For example - pickup / order ahead etc.
Edit description under the POS:
Enter the text:
For every serving option you can define different delivery zones.
Edit location:
Choose the delivery Option you would like to set up delivery zone:
Ordering timing set up is different between the serving options. This section will explain how to set the up the timing option for each serving option
Related to the delivery area, because every delivery area can be set with different times.
Click edit, and scroll down below the map:
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You should click on the "watch sign". and a pop up will be opened.
And then just click on the numbers to edit.
IMPORTANT - 24H clock
At the end dont forget to "Save Changes"!
Self Check:
We do recommend to try and place a delivery at the end - and make sure the time was updated (should take up to 20 min).
Do you have menu items / Category that available only in specific times? No problem!
This is something you will have to set up in AppFront's portal (we currently not pulling the time from the POS as part of our menu sync, and it has to be synced manually)
Click on the Edit sign -
IMPORTANT - before saving, you have to choose the locations (stores) and days, otherwise - it won't be saved.
Adding days. locations:
And, don't forget to SAVE:
The time it takes you to delivery the order to your customer
Edit Location:
Edit Delivery Zone (Choose one zone): - you will need to scroll down.
Update the Delivery Time:
And SAVE.
Order Confirmation Email Update:
Online Ordering Platfrom:
The FIRST available ordering time:
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First available ordering time =
Current Time + Delivery Time + Prep Time
Preparation time (Prep time) - how long it takes to prepare the food. It actually influence ONLY on the "First available ordering time".
You can set up different Prep Time for Pick Up / Delivery
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Login to your Appfront portal:
Click to edit.
At the end - scroll down and SAVE
If you would like to creates 2 different time frames for store opening - you should do it under menu set up. You can defined different time frames for different serving options.
Click on "12 Time Frames" button - and add Time frame:
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This option is related for Pick up and curbside only. Please note that there are 2 modes - with KDs and without KDs from the POS, and another option to send directly from Appfront portal.
In order to set order notifications, go to the Appfront portal > Configure > Locations > Select a location:
Once inside the location page, scroll to the bottom right side of the page until you see the following settings ("Enable Text message when order ready"
In order to activate text messages for order ready from the activity log, set the following parameter:
After saving the location, you will see for each pickup/curbside order in the activity log on the Appfront portal:
When toggled on, an SMS notification will be sent once the order is marked as "Ready" from the KDS (Toast POS only).
When toggled on, the SMS notification will be triggered once a menu item is added to the order from the POS. We recommend creating a dedicated menu item for this and setting this item as trigger:
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It is optional to add a confirmation modal before placing an order:
Please reach out to [email protected] if you're interested in activating it.
Tips can be added to any serving option, mainly for Delivery and pick up. We supoort both percentage (%) and customed tips.
We can disable the custom tips with the following toggle within the location editor:
Use the following parameter in the location editor:
tipOptions_SERVINGOPTION
for example: tipOptions_pickup - 0,10,15,20
Pickup: defaultSelectedTipOption_pickup Delivery: defaultSelectedTipOption_delivery
For example - setting a 15% tip default for pickup & delivery:
There is also an option to set up Tip for pick up. The Tip will appear in the checkout page, same as delivery tip:
There are 3 ways to mark tips:
Tips as service charge - all tips will be marked under the service charge field, meaning that you will need to take care of tips management. This option is usually used when using 3rd party delivery fulfillment services
Tip Pool - all tips will be marked under the POS management. Basically the tip will be attached to the current employee that logged in to the POS.
Tip for specific employee - create a "fake employee" that all tips will be attached to this account
We can report tips as a special service charge that would be pooled together. This is good practice for 3rd party delivery as they can invoice you directly for those tips.
How to sum the data?
In Toast go to Analytics & Reports > Sales and in the "Service Charge" bracket you'll have a "Delivery Tip" article with the amount of tips pooled.
This is how it is printed on the receipt:
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The other way to report tips as "tips", like they are printed in Toast. This will allow you to pool tips received from Appfront orders with the rest of the tips that are handled in the store.
This is the most recommended way of pooling tips, as it is reported exactly as Toast planned and is easier to export a report of the pooled tips.
If you choose this option, you can also pool all tips to a selected server. You can read more about this here:
How to sum the data?
In Toast go to Analytics & Reports > Sales and at the top left you'll have the total summary of Tips pooled. By default it will display all tips, not only online orders.
This of course is to be expected, as in this setting the tips are meant to be exactly like the tips that are gathered in the store.
This is how it is printed on the receipt:
Please note: some states may account for service charges as income and may tax you for service charges. If you're unsure to the legal status of Tips vs. Service charges, we recommend consulting with an accountant.
Appfront is not liable to any tax regulation incurred due to the selection of pooling tips as a service charge.
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You can add additional service charge for any serving option automatically.
Fixed - fixed $$ for every transaction
Percent - % $$ from every transaction
Go to:
Enable the service charge in the Appfront side
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Please notice - this is critical step.
Please connect Appfront's support ([email protected]) and ask them to connect the new service charge. Otherwise, would be gaps in reporting.
We support both Credit card and Cash options.
IMPORTANT - Payment methods are location based. Meaning, if you are a multi-unit chain, you can set up different locations with different payment methods
First step - go to locations:
Scroll down and/or search for: "Cash Payments"
Scroll down and/or search for: "Credit Card Payments"
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This is something you will have to set up in AppFront's portal (we currently not pulling the time from the POS as part of our menu sync, and it has to be synced manually)
Spcial request, i.e. comments on the check out page, appears by default ONLY in delivery orders.
Update comments on item
It will be printed on your receipt
Tickets printing its something that usally very coupled with POS and configured there. AppFront sends to the POS the order time, and the "decision" when to print, is done on the POS side.
Toast:
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Toast's default printing of a future order is the amount of prep time set in Toast before the scheduled time.
For example: if an order is placed on Monday at 4:00 PM and is scheduled for Wednesday at 2:00 PM, and the prep time is 30 minutes, it will only print on Wednesday at 1:30.
However - Appfront has a feature to circumvent this behavior.
If you choose this feature it will behave the following way:
If an order is placed for later today (customer places an order on Monday morning for Monday afternoon), the order will print as soon as it's placed with an item that prints the actual pickup time (see image below).
If an order is placed for a later day (customer places an order On Monday for Wednesday), the order will print on the day it is due at 8 AM (following the example, on Wednesday morning), with the comment of when the customer chose to pickup the meal.
If you choose for the order to print immediately, it will not fire again.
Routing to the right prep station is configured in Toast POS.
Issue was fixed in Toast - 07/2020.
Please find how to disable the double printing
2 options before reaching out to your POS support:
This is according to Toast support
Switch to "send orders directly to kitchen"
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Deals and promo codes are a great tool for marketing! A promo code can be attached automatically or by entering a text promo code.
Create new deal:
Leave the "promo code" field if you like the deal apply for every order:
Set the deal type:
Customer Facing:
Appfront system allow you to receive an order notification for every order received in the platform. You can set it up for store level, i.e., for each store, different people can receive the notification.
Emails
Text msg
Please notice - text msg will require additional cost.
Under the locations' set up:
Click edit and search for: "Add more senders":
Choose email:
Add your email and/or phone number.
Appfront is fully integrated with your POS (We do have a stand alone solution as well (in that's case - skip the POS section) - and all transactions, either credit card or cash, are reported to the POS, and marked under dedicated serving option and/or payment type. In order to confirm the money you received from Appfront, you should check your POS only and can confirm with the data reported on Appfront's back office.
Appfront is integrated with Toast payments directly. Meaning that all transactions are processed via Toast's processing and will be deposited and have the same terms as you have with Toast.
In order to check how many transactions were in Toast via Appfront you should do the following (inside Toast's back office):
Choose the dining option (Appfront is marked directly to specific dining options):
Choose Appfront's dining options:
Click on update, and scroll down to see the results:
This is the total amount mapped for Appfront's dining options, i.e., all transactions were made via Appfront.
You can also check the dining options:
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AppFront and Toast are fully synced, so any change you make in Toast is reflected automatically in AppFront.
Currently there is only ONE update per day (this is related to Toast POS menu export)
The update takes place anytime between 3am-8am (local store time)
Toast is the priority. AppFront's email is used for backup, for notifications, and for the menu structure export. Usually the differece is that Toast charge for the tax - and we aren't
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Once in a while, you might notice, that there is additional line says "Appfront Rounding" on the customer receipt / check. This is an auto mechanism solution, to make sure that the check balance due is Zero (0).
Until now, Toast supported item level tax calculation. Around last week (May 2020) they started to launch check level tax calculation. Only small percentage oof customers received this update. In order to avoid problems, Appfront tax calculation set up should be the same as Toast.
(Sum all items) X Tax = Final Amount
Toast calculates tax as follows:
(Item 1) X Tax + (Item 2) X Tax + (Item 3) X Tax + ...... = Final Amount
Which might cause a few cents differences (either Toast or Appfront will charge a few cents more - depends on the rounding up/down)
In the Example above: (Tax rate - 9.86%)
How to check how much Rounding gaps do I have (between Appfront & POS)?
We know that you probably worried about the gaps, but we can assure you shouldn't. There is an easy way to check it out. Go to your back office and follow the steps:
Choose More and filter by "Dining Options":
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And then, filter ALL dining options related to Appfront:
Run a report for the last 30 days:
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So how much are the gaps?
Scroll down to "Rounding" under "service charge" - and this is the number:
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0.83 cents - this is the gap between Appfront to Toast.
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How we should handle it?
The avg. gap is about $1 more/less per month for high volume restaurants. Our last update was that Toast is working on a new tax calculation method (per check and not per item), and should be deployed around Q1-Q2 2020. Until then, we will keep use the rounding mechanism as the best option.
Chargebacks are painful, no question about that. Appfront support some extra safety layers, depends on the processor we offer different security layers (with First Data, Worldpay we have the highest security option.
You should work directly with your processor. Appfront is not part of it. For First Data, Worldpay (and some others) - we offer an additional security layer (check with your account manager).
Appfront utilizes Toast Payment processing, the regular chargeback protocol is followed on Toast Backend to dispute those charges. Please keep in mind that any online credit card transaction will be equal to a keyed in Credit Card, exposing yourselves to potential chargebacks.
Blocking account in Appfront will block the customer from using the platform again.
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